As I’ve mentioned before, a lot of the time between Inside the Classics concerts is spent gathering and analyzing data from people who attend, or are thinking about attending, our series. From the beginning, ItC was conceived to be something … Continue reading →
Because the Inside the Classics series is meant to be something of an incubator for new ideas, we tend to do an awful lot of audience research, and we spend a lot of time discussing things like how to attract … Continue reading →
There’s never been a shortage of people anxious to tell those of us who work in the arts that we’re a) hopelessly behind the times, b) in desperate need of making our “product” more relevant to the next generation of … Continue reading →
Okay, here’s the deal, people. We don’t ask for a lot around here, aside from the occasional intelligent comment (which y’all have been excellent about providing) and your continued willingness to take an interest in what Sarah and I do … Continue reading →
The fallout from the Boston/Rozhdestvensky debacle last week is continuing, in the press and the blogosphere, at least, and Boston Globe critic Jeremy Eichler advanced the conversation in what I thought was an interesting way in Sunday’s paper: The incident … Continue reading →
Whenever marketing types sit around a table and start talking about ways to attract a wider range of concertgoers (by which they generally mean “people under 40,”) the subject of concert start times is bound to come up. Why does … Continue reading →
Well, not really, I’m heading up to Maine and Vermont to festival hop with my husband (a rare pleasure, as we seldom get to travel together, and I’ve taken time off this summer to do just that). I’m not sure … Continue reading →
MN Orch marketing chief Cindy Grzanowski pointed me to this fashion blog post from April, featuring a soon-to-be-released celebrity-branded sneaker, in attractive black and gold, retailing for a fairly reasonable $85. The celeb in question? Um… Yeah, that’s piano superstar … Continue reading →
Posted in fun, marketing
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As a general rule, musicians tend to be suspicious of marketers, agents, and other PR types. It’s not that we think we can do without their services, of course, but we’re taught from the first time we pick up an … Continue reading →
We’re playing Mahler’s ginormous 9th Symphony this week with one of my favorite guest conductors, Mark Wigglesworth. Which is interesting, because it’s entirely possible that you could be a regular visitor to the Minnesota Orchestra web site, could even be … Continue reading →
