Category Archives: marketing

Images

LA Phil Live, the Philharmonic’s high-definition concert simulcasts, debuted yesterday in nearly 450 theaters across the States and in Canada. Initial reaction seems largely positive, or at least according to the LA Times. I think it’s a genius idea, particularly … Continue reading

Posted in conductors and conducting, marketing, orchestras not named minnesota, the business of music | 6 Comments

The Best Conductor You’ve Never Heard Of.

Okay, people. Here’s the deal. We’re playing two concerts this week with the Minnesota Orchestra’s very favorite guest conductor in the world (truly – we’ve done surveys, and he always comes out on top by a mile,) and yet, these … Continue reading

Posted in conductors and conducting, marketing | 19 Comments

Short takes

We’re a Groupon Deal of the Day! President Obama: classical music lover (and Maria Callas fan), according to his recent Rolling Stone interview (see the second paragraph).

Posted in marketing, shameless self-promotion | Comments Off

There Is, However, Such A Thing As Bad Self-Promotion.

So there I was on my bike, earlier this evening, headed downtown to meet up with a friend and take in the Twins game. (Quick aside: I still can’t quite believe that Target Field is really ours. After all those … Continue reading

Posted in marketing, sam as neurotic freak | 2 Comments

Diners, Drive-Ins, and Dominant 7ths?

Obsessing over food and where it comes from seems to have become this era’s answer to previous nationwide fads like blogging in the early ’00s, Bill Clinton’s sex life in the ’90s, and  chasing the almighty dollar in the ’80s. … Continue reading

Posted in audience participation, food, marketing, state of the art | 7 Comments

Free Music!

So, not to go all press-releasey on you, but there’s this cool new thing on the Minnesota Orchestra website today. It’s a free MP3 download of Stravinsky’s Petrouchka, which we performed and recorded just last night. Yes, you have to … Continue reading

Posted in marketing, music and technology, recordings | 2 Comments

Heh. Heh heh. (ouch.) Heh.

Normally, I’m not a big fan of April Fool’s stories in the press. They’re rarely funny, usually blindingly obvious, and generally seem to be taking needed space away from the important journalistic business of determining whether the Devil’s instrument on … Continue reading

Posted in fun, marketing, orchestra culture | Comments Off

And you thought our Symphony Magazine cover photo was awesome…

…check out this very stylish poster by the Berlin Philharmonic: Or even better, take a look at each individual portrait that makes up the poster – “128 Soloists”.

Posted in marketing, orchestras not named minnesota, the business of music | Comments Off

Treat Your Audience Well

There’s been a bit of an industry kerfuffle going on in Orchestra World lately over a new marketing campaign launched by the Philadelphia Orchestra. I’m not going to get into it, partly because I have a number of good friends … Continue reading

Posted in marketing, orchestras not named minnesota, the long-suffering audience | 2 Comments

Selling It

So, this past Friday night, a big group of MN Orchers made our way to the Walker for the annual celebration of salesmanship and corporate artistry that is the British Television Advertisting Awards. (For those readers not from the Twin … Continue reading

Posted in marketing, opera, the business of music | 3 Comments