I’ve always been fascinated by the varied intersections of music and technology – some (potentially) successful, some less so.
This one definitely goes into the former category. Those of you who skip over these tech-heavy blog posts, please don’t skip the opportunity to check this out. For one of the most interesting interactive experiences, click here to go to “The Wilderness Downtown”, an interactive film featuring the track “We Used to Wait” by one of my favorite bands, Arcade Fire.
I really, really encourage you to spend the 4 minutes doing this little bit of of interactive online art, because I think it’s extraordinarily well done. I don’t want to spoil the surprise, and you’ll be impressed, even if Arcade Fire isn’t your kind of music (I think they’re fabulous, but, hey, chacun a son gout.)
Did you do it? A pretty complete and beautifully done interactive experience, huh?
For those of you who don’t have 4 minutes, here’s what happens; essentially, you enter the address of your childhood home, which then, using images from Google Earth, becomes a part of the music video. A figure runs through an anonymous landscape which become interspersed with pictures of your childhood abode, from above and from street view.
Two thirds of the way in, you have the opportunity to write a postcard to your younger self (while the music and other video components are still running). But the interactivity doesn’t end there, as you then have the chance to “send” your postcard, which then may be printed on the Wilderness machine (website), appear in the tour background visuals for Arcade Fire, or be sent to another Wilderness Downtown user at random. And you can respond to that random postcard you receive.
So what’s been created here? Certainly an interactive artistic experience in which something dear to you (your childhood home) is interpolated into a music video, which creates an immediate emotional experience for the viewer (and it doesn’t matter if your childhood home elicits positive or negative memories – there’s bound to be an emotional response either way).
Then interactivity is taken to another level by asking you to write this postcard to “your younger self” (which essentially is asking you to share an insight), which you have the option of sharing with the Wilderness Machine community at large (connecting with those who share your interests – in this case, Arcade Fire. Or really cool videos in general). And then, the final touch, that postcard could be shared with thousands (by being projected during a live show) or with an individual (randomly selected), who may choose to respond to you (opening up a dialogue).
By my count, this project covers all the touchstones of a successful intersection of art and technology – the inclusion of a whole lot of people, the emotional response, the personal connection, the creation of and communication within a community. I find that many creative solo artists and indie bands have found unique and tangible ways to include their fans in their artistic process.
How can we translate this kind of 21st century-think to the symphony orchestra business??



