The Mystery Concert

We’re taking questions and ideas from the room this month, and as I mentioned at the end of my last post, commenter Michael presented us with an intriguing marketing idea:

Here’s what I want to know: if the audience came a concert knowing that the orchestra would perform an opener, a concerto, and a symphony without telling them what the pieces (or who the composers) were ahead of time, how do you think they might react?

Well, my gut reaction is to suspect that most of them wouldn’t come at all, since everything we know about our audiences suggests that the repertoire on the program is far and away the most important factor in their decision to buy tickets. But I like the way this idea points, because I’ve said for years that a big part of the challenge to attracting new audiences to concert music is getting people who are already fans past the Warhorse Mentality (where some concertgoers only really want to hear their favorite ten pieces over and over again) while simultaneously finding ways to reach out to new people without first needing to explain to them who Schubert was and why they should care.

There are really two different ways to look at Michael’s idea. The first is as a special, one-time-only “mystery concert” in which the hook to get people to buy tickets is that we’re refusing to tell you in advance what we’ll be playing. Maybe there could be some sort of way for ticketbuyers to request favorite pieces, but with no promise of fulfillment. The message would be: it’s gonna be a great concert, but you’ll just have to be there if you want to find out what “it” is. If you priced it right (which is to say, priced it relatively low,) I think this could be a great gimmick, and could even be spun out into an occasional series of mystery concerts.

If, on the other hand, we’re looking to more broadly move the focus away from the specific rep and more towards the idea that the Minnesota Orchestra will give you an experience to remember regardless of what’s specifically on the program, then de-emphasizing (if not completely obscuring) the individual programs makes a lot of sense. This would probably require a large initial cash outlay to shift the focus of our messaging away from targeting specific audiences for specific concerts, and towards just getting the orchestra’s brand in front of as many people as possible as often as possible. Billboards, bus ads, online ads, radio spots, all saying the same thing, which would be some variation on: “The Minnesota Orchestra. The best band in Minneapolis is live at Orchestra Hall every Friday and Saturday night. Be there.”

Would this work? I’ve no idea. I like the concept, but there are all sorts of little niggling details that might derail it from a practical standpoint. For instance: marketing surveys tell us that there is virtually no crossover between the people who want to hear us play great symphonic music and people who want to watch us play backup band to Celtic Woman or Art Garfunkel. And I can’t imagine that the promoters behind Celtic Woman would be okay with our not promoting their specific appearance with us. So we’d be promoting our pops shows (which we play primarily to help subsidize the core classical music that orchestras exist to perform) specifically, but obscuring the week-to-week symphonic works that are at the heart of our mission. That could send a very different message than the one we’re intending.

“Institutional marketing” (the official term for promoting your general existence and value to the community, rather than any specific thing you’re presenting at the moment) is a topic that gets tossed around a lot in arts circles. Given a bottomless pool of money, it’s something every symphony orchestra would be foolish not to do. But with budgets as tight as they are these days, institutional marketing is sometimes viewed as an expensive luxury, and it has the added problem of being hard to evaluate. We have all sorts of ways of assessing how successful our various marketing efforts, ticket discounts, etc. are at getting people in our front door. But measuring how many people have started showing up because your barrage of billboards and bus ads got into their heads and made them suddenly think of you on a Saturday night? Not so easy, and arts managers hate not being able to quantify whether money they’re spending is having a positive impact or not.

I love the idea of getting people to come to Orchestra Hall just because they love the musicians of the Minnesota Orchestra and trust us to entertain and inspire them regardless of what’s on the program that night. But I would like it, wouldn’t I? It’s a much tougher sell for the people who would actually have to buy the tickets under that arrangement. So what about it: would you come to a one-off mystery concert? Would you keep coming if we did it every week? Or even just some weeks? The comments section awaits your verdict…

Posted in audience participation, programming decisions, state of the art | 7 Comments

Fresh Ideas

My last post on how I had nothing to write about generated a few interesting questions that I responded to in the comments, but it also included a couple of reader ideas that I think are worth getting into more deeply. First up, here’s Simon:

A friend of mine was just grumbling about Minnesota sports teams and their inability to do anything athletic. As a self proclaimed music nerd I took the opportunity to tell him that the money which seemed to be burning a hole in his pocket could easily be spent on our local world class orchestra instead of on… assured and unremitting disappointment. What followed was a conversation about why the arts struggle while sports teams – even the substandard – thrive:

His understanding is that American’s love black and white. Good vs. Evil. He said he loved to be able to look up at the score board with pride or even grief. To be able to lie in bed that night with at least one thing definite. Final. Undeniable. Clear. In essence, he thought anyway, that this is one of the most important things that people are buying when they buy tickets to sporting events. It has even spread into the world of music. Look at the millions of people who tune in to watch American Idol and the myriad spin-offs.

So the question that my friend eventually posed to me – the question I’d like to forward on to all of you – is this: Would setting up something similar to American Idol in the world of symphonies be blasphemous? Or would it be an incredibly effective marketing plan? Perhaps both…? Maybe neither…? It wouldn’t have to be televised. Some sort of in-house keypad voting would do. and I don’t mean to suggest voting off members of the orchestra either. Voting on pieces of music might be just as exciting (as a composer myself, even that is more than a little intimidating). I’m also interested in scenarios that would work. Scenarios that wouldn’t. Or the craziest The Voice version of Orchestra Hall that someone can think up.

Now, the American Idol thing, we’ve actually already done. In fact, we did it more than once – for a couple of consecutive Sommerfests, we held a competition for young musicians (I want to say there were two divisions, with one for 13-and-unders and the other for 14-18-year-olds) in which the kids’ personalities, as well as their musical abilities, were on display, and the audience in attendance at the final round got to vote on the winner. Without any marketing data to work off of, I’m not sure how successful it was from a ticket sales standpoint. From an artistic standpoint, the outcome seemed a lot like most traditional competitions: the winners weren’t always necessarily the ones I would have chosen (in particular, there was one dazzling young pianist in the junior division who got absolutely robbed of the top spot two years in a row,) but they were immensely talented young musicians. The final vote did frequently seem to come down to which contestant had managed to talk the highest percentage of her/his classmates into attending, but whatever. The whole thing had an air of fun to it, it was built around serious classical repertoire, and from my perspective, there seemed to be less of that life-or-death air that surrounds so many classical competitions.

We’ve also done the whole “vote on which piece we play” thing. This had to be done online and well in advance of course: the orchestra’s work schedule is crazy busy as it is, and we don’t have time to even consider rehearsing material that probably won’t be performed. But in a young people’s concert that I hosted several years ago, we invited the kids who would be attending to vote for their choice of three movie scores to be the final piece on a program all about movie music. We offered them Star Wars, Lord of the Rings, and Pirates of the Caribbean. Our education director, Jim Bartsch, and I both figured Star Wars was a shoo-in, proving that neither Jim nor I has kids; it was Captain Jack Sparrow in a landslide. (We wound up shoehorning Star Wars in anyway – after the orchestra finished Pirates of the Caribbean, Jim’s brother, Tom, who is very tall and a huge Star Wars geek appeared in the house dressed in a very serious Darth Vader costume, threatened me with a light saber, and demanded that his music be played immediately. The kids ate it up with a spoon.)

Speaking of movie music, regular commenter Michael had something to say on that subject:

Are movie scores the new symphonies?

I feel like there’s no way to answer this without making somebody justifiably angry. If I say no, I’m an elitist jerk, and I’m also disrespecting serious composers like Nico Muhly, Philip Glass, and Danny Elfman. (Kidding, kidding.) If I say yes, I’m implying that the bar for what constitutes serious art music has been lowered so far that we might as well ask John Tesh to be our opening night soloist next season.

I think what I’d like to do instead is twist Michael’s question around a bit, and say that I do think that one of the most exciting developments in the music world today is the ease with which music and film can be brought together, by literally anyone with a laptop. It’s resulting in some amazing collaborations that simply wouldn’t have been possible in an earlier time. I’ve posted this video before, but I never get tired of watching it, and it’s a perfect example of the sort of collaboration that’s become possible in the age of YouTube.


Plan of the City.
A film by Max Frankel. Music by Judd Greenstein, as performed by the NOW Ensemble, who also appear in the film.

Commenter Michael had another interesting idea, as well, and I’ll dig into that in the next couple of days…

Posted in audience participation, film music, sports, state of the art | 1 Comment

I Got Nothing. What’ve You Got?

Ordinarily, when this blog goes dark for a week or more, it’s because I’m so absurdly overwhelmed with work that I haven’t had time to write. But this time – for the first time ever, I think, it happened because I’ve been unable to think of a single blessed thing to write about.

Rehearsals and concerts? Yeah, those have been going fine, but nothing out of the ordinary has happened lately, and I try not to use the blog as a straight promotional tool more than I have to.

Orchestra industry issues? Le sigh. I feel like we’ve been over and over and over those, and nothing’s really changed. The economy still sucks, some orchestra boards still think pensions are evil and unions don’t belong in the arts, and some loudmouthed consultants and bloggers who have a direct financial stake in people believing classical music is in crisis are still (surprise!) promoting the idea that classical music is in crisis. I can’t think of anything I’d less like to write about.

Zachary Woolfe’s takedown of the Met’s wildly popular HD movie theater simulcasts in yesterday’s Times? I don’t know. It’s an interesting discussion, but I just don’t feel like I have anything original to add. On the whole, I like opera much better in person, too, but I also get why someone in Omaha (or Minneapolis, for that matter, where live opera is locally available) would consider Woolfe’s piece a bit New York-elitist. I’m basically shrugging at this one.

So. Here’s what I propose. Let’s make this an open thread until I work through my writer’s block. If there’s anything music-related (doesn’t have to be orchestra-specific) you feel like talking about, asking about, or even just promoting, have at it in the comments. We used to do a regular feature called Ask an Expert, where readers submitted questions about the orchestra world, and I’d run down someone who knew the answers – we could do that as well. Or, if there’s a big, fascinating issue floating out there in the music world that I’m completely missing, you could just point it out. If any particular topic seems to be garnering a lot of interest, I’ll spin it out into a full post. Okay?

Okay. Go to it.

Posted in please do my job for me, polling blog readers | 9 Comments

Dandelion Break

We’ll get back to Judd’s post-premiere thoughts soon, I promise – he’s in the one of the busiest stretches of his season at the moment, and I told him there was no hurry. Hopefully we’ll have more from ItC’s favorite composer by early next week. I’ve also been too busy to blog, though for the happiest of reasons. Last week’s Bruckner 8 with Stan and this week’s Daphnis-fest with Mark Wigglesworth are both wonderful programs, but flatly exhausting both physically and mentally. Oh, and also, I got a new dog this past weekend, and that turns out to be physically and mentally exhausting as well.

In the midst of chaotic stretches like this, I often think of a comic strip I couldn’t get enough of when I was a kid: Berke Breathed’s hilarious, thoughtful, and occasionally subversive Bloom County. Breathed’s characters were fanciful and frequently silly, but they also lived in the real world, with all its attendant worries, fears, and complicated issues. And sometimes, when those pressures became too much for one character or another, a “dandelion break” would be declared.

It’s a wonderful concept, and as much as I loved the idea as a kid, I wish it occurred to the adult me to take dandelion breaks more often. Instead, like most adults, I tend to just soldier on through my most difficult days, occasionally grumbling about how busy I am to an equally swamped co-worker or family member.

But this past week, I was delighted to have a dandelion break thrust upon me when I least expected it. Arriving at Orchestra Hall last Tuesday, I found a bulging manila envelope waiting for me at the stage door, courtesy of our wonderful education and outreach coordinator, Mele Willis. Inside were literally dozens of handwritten notes, cards, and drawings, all addressed to me.

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This outpouring came from a wonderful bunch of kids at Westview Elementary in Apple Valley, Minnesota, where I’ve been an annual visitor for a few years now. As part of a great nationwide program called Read Across America Day, music teacher Lauri Torseth invited me to come and read a book about the power or music to her Westview kids, and maybe play a bit of viola for them as well. I don’t have kids of my own, so the chance to spend time with elementary-age kids was at once exciting and a little intimidating.

I shouldn’t have worried: from the first time I visited, the kids made me feel at home in their classroom. They immediately grasped the message behind the book I read and spun it out into a great discussion on everything from what music is good for to why it’s important to be nice to other people even if you don’t know them.

This year, after we’d read and talked about Mole Music, I hauled out my viola and played a bit of Bach, who I find to be the perfect composer for measuring an audience, regardless of age. Do they sit transfixed, or do they fidget? Lock their eyes on you, or look restlessly around the room? Even though the piece I played lasted several minutes, these kids were focused. And when I finished the Bach, the room exploded with requests: could I play Star Wars? Could I play the happy birthday song? Could I play…? I complied with as many requests as I could (Star Wars, even without trumpets to back me up, was by far the biggest hit – my standing as a musician clearly rose several levels with the kids when I was able to play that famous theme on command,) and eventually, the teachers in the room began gently asking if anyone had any questions that weren’t requests for me to play something.

Hey, thanks, Makayla B!

I only spent about 45 minutes at Westview that day, and quite honestly, I didn’t really think about it again until that envelope dropped into my mailbox. But it couldn’t have showed up at a better time – I’ve been rereading the cards almost every day (especially the ones that tell me I’m good at the viola!) It truly is amazing how a simple affirmation from a kid can make one feel worthwhile.

So thanks to all the kids in Mrs. Berger’s and Mrs. Lyrek’s classrooms down there at Westview, and thanks to Lauri Torseth for inviting me again! I feel like I’ve been on a dandelion break for a solid week.

Posted in general awesomeness, the young people | 6 Comments

Judd on Acadia, Editing, and Big, Messy Orchestras

As promised, here’s the first installment of my post-premiere conversation with Judd. I knew he’d been thrilled with the performances of Acadia and the audience reaction to it, but I wanted to know more about how his time in Minneapolis had informed his view of orchestras and his own approach to composition.

Sam: Now that you have some distance from all the excitement of premiere week, how do you think Acadia stacks up against your other recent work? Did it all sound exactly the way you expected it to, or were there a few surprises (positive or negative)? Would you ever go back and make edits to a piece after it’s been premiered?

Judd: I would be lying if I said that Acadia sounded exactly like I expected — but that doesn’t mean what you might think it means. It’s not that I had a specific expectation about how it would sound, and Acadia “missed” that target, but rather that there’s a range of possibility in which I hoped the actual performance would fall, based on the notes I wrote on the page. If I knew exactly how it would sound, I wouldn’t be doing my job well — there needs to be an element of uncertainty, of genuine risk, for a piece to feel fresh to me, and not just be a rehashing of the things I have done before. Hopefully, I’m taking informed-enough risks that they will pay off (I did go to a lot of music school and have studied many, many scores over the years), but a risk-free piece is just not interesting to me. Having said that, I was particularly happy with the payoff from those risky sections, including the very opening, which asks the strings to do something unusual, and which could have failed miserably, but instead worked like I had hoped it would — or within my range of hope.

I’ll make a few edits, reflecting balance and notation issues that we encountered and solved in the process of putting the piece together, but they are very small compared to the size of the piece. The overall form won’t be touched at all, and 99 percent of the notes will stay the same. That’s usually true for the pieces I write; I’d rather get on to the next thing than spend time revising a piece, especially since I could decide in a few years that the first one is better! When you look at the history of music composition, it’s not at all clear that composers have a good sense about how their pieces should be revised, so it’s probably best to leave well enough alone, unless I really feel like a piece has the potential to improve substantially with revision. I can’t remember feeling that way since 2004, and that was with a piece that I had written before I attended graduate school, so it’s an entirely different context.

Sam: Was the experience of working with a full symphony orchestra different from what you were expecting? Is the sheer size and complexity of the ensemble a barrier to creativity, or a welcome challenge? Were there times during the composing process when you thought, “What am I going to do with the bassoons?” or some such?

Judd: Like I said in one of the post-concert Q&A periods, the biggest difference between writing for a giant orchestra versus everything else is that you have absolutely no time to really work with the players who are involved with making the music. Actually, this orchestra was particularly awesome about giving me their time — especially Brian Mount and the other percussionists, but also [associate concertmaster] Roger Frisch and [principal librarian] Paul Gunther and others in the orchestra — so it made the process feel a little more familiar.

When I write for soloists or small ensembles, I’ll often include some things that I think really might need to be substantially revised — just as in the previous question, I take chances, but I try to go further than I think is necessarily reasonable, so that we can scale back in collaboration (me and the performers together), rather than my trying to make decisions about how to scale back that will be less well informed. I also leave a huge amount of room for the ensemble to make the piece their own, with indications like crescendos often lacking dynamics on one or both ends, or a section marked simply “more energetic” or “gradually losing intensity”, because I know that the group will make music in their own style, versus other groups that will have different interpretations, or even later performances by the same group.

Of course, then I’ll work with those musicians in rehearsal and we’ll hash out the possibilities and come to a consensus that is a combination of me (in the score and in my input) and them (in the performance and their input). That is how I like to work and it has nothing to do with the process of writing for the orchestra! (Or, actually, even with the process of writing for larger forces, an operatic or music/theatrical setting, where you generally have much more rehearsal time than with an orchestra — the standard orchestra performance, even in a “non-standard” situation like Inside the Classics, is an island of no-time-to-rehearse in any classical context.)

The way I write music, I rarely think something like “what am I going to do with the bassoons?” because my music is all about layers working against each other and then coming together, so having more layers to play with is just a lot of fun. So that makes it all a really welcome challenge, despite what I just wrote about how unusual the process is for me.

Sam: Did this experience change your perception of orchestras at all?

Judd: I maintain what I said at the concerts, which is that the orchestra is a truly bizarre thing to have as the centerpiece of our classical music universe. It’s not a coherent ensemble — it is a big, messy family. But maybe that messiness is what makes it continually interesting as a palette for composers to use; if it were a more “sensible” or monochromatic instrument, my guess is that more of the music written for it would sound too similar, and we’d all get bored by the result. Actually, this experience seriously confirmed one related thing that I think about the orchestra, and again, it goes back to what I wrote above — writing for it is a crazy, crazy balance between writing what “sounds good” for the orchestra (placing the instruments in the same relationships to one another that the people who brought those instruments into the orchestra would have done) and writing what you think might sound good for the orchestra, but you don’t know for sure will work.

I’ve heard many many many pieces that sound like “good orchestra pieces”: they use the instruments in the ways that they have been shown to work. Often, in 2012, that means also including sounds that used to be “extended techniques” but which are pretty common in all post-1950 Western music. If you use some of those (which you can look up and make sure they sound good by studying Ligeti, Boulez, Berio, Lutoslawski, etc.) in the context of a score that mainly uses standard, good-sounding techniques, the result is a contemporary orchestra piece that will probably not offend anyone, will make you look good in your role as “the composer”, will “be interesting” to most of the audience, who have not heard the techniques before except in horror movies if they watch those, and will satisfy the people who commissioned you.

Will this piece necessarily be good? Of course not! Will it necessarily be bad? Of course not! I can think of a bunch of composers who I consider really good composers, who write this way. A good composer can write in any style and still be a good composer. And yes, I know what you’re thinking — Acadia is more or less written in this style. Though I might push back on that a little….still, it’s not a positive or negative thing, with a caveat: the problem comes when you get composers who haven’t figured out how to be good composers because they’ve never taken chances with their own style, to see what works for them, what expresses the ideas that they have about music and life, and instead have defaulted to what they have been shown and told “works”.

So at the end of the day, I’m suspicious of a piece that sounds like it works, if I don’t know the composer, because my immediate suspicion is that this is a composer who has not asked himself or herself enough questions about his or her own music. And then sometimes, the piece tells me, no, you idiot, I have asked questions, lots of questions, and this piece is part of the answer. And I think, what a fool I’ve been. That’s a great feeling. I hope someone in the audience had that experience with Acadia, but maybe that’s too much to ask.

In the next installment of our conversation, we’ll touch on Judd’s compositional process and hear about what’s next for him. Chime in down in the comments if there’s anything you’d like to ask him this week.

Posted in The Listening Room, composers, microcommission, new music | 3 Comments

The Listening Room: Greenstein’s Acadia

Two weeks ago, as we wrapped up the MicroCommission Project with two electric performances of Judd Greenstein’s Acadia, I promised that we’d have Judd back on the blog this week to put a bow on the whole affair. Throughout the week, I’ll be back to post Judd’s thoughts on his experience with the orchestra, his reflections on the piece and our performance of it, and whatever else you care to ask. If you have a question or just a comment on Acadia (you did get your free download, right?) leave it in the comments and I’ll pass it along for Judd to respond.

First, though, I excerpted from the Star Tribune and Pioneer Press reviews a couple of weeks back, and now it’s the blogosphere’s turn. More than 1200 people have downloaded Acadia, including several proprietors of music blogs, and they’ve had a lot of very interesting and intelligent things to say about it. Here’s a sampling:

“Judd Greenstein has a compositional voice that is his own, and those familiar with his compositions for smaller groups such [as] NOW Ensemble will hear it plainly in Acadia. It scales up exceedingly well from chamber size to full orchestra. The composer has often acknowledged Ravel as a major interest and influence, and that strand can be spotted running through Acadia. I also hear echoes of Leonard Bernstein—the rhythmic and modal approach to the dance-motif I mention, for example, would not be out of place in Mass—and the unexpected presence of Carl Nielsen, particularly when the hurly-burly suddenly falls away at a critical central moment of the third movement.

“Acadia is always serious but never ponderous. Its forward momentum is constant but never frenetic. Its rhythmic and tonal palette is shifty and mercurial but never flippant or confused. It asks for, and never fails to reward, the listener’s attention.” - George M. Wallace, A Fool in the Forest

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“Intense and expansive, the piece was appropriately awesome and overwhelming, filling the concert hall with endless rhythms and textures that one simply cannot completely comprehend during the first listen. Greenstein mentioned this saturation in the first half as one of the piece’s defining features, explaining that providing more music than one could take in was a conscious aesthetic choice. Furthermore, he explained that his intention was creating a piece of music that could be appreciated almost like a painting: you can’t take it all in at once, but you have enough time to look at/listen to all the bits and pieces put together to present a semblance of a whole, one which brought the crowd at Orchestral Hall to their feet for a well-deserved standing ovation.” - Aleksandr Brusentsev, Arguably Unfocused

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“At first listen, Acadia was astonishing. I’ve never heard anything like it. I got dizzy attempting to put various passages in context – oh, look, Pärt! Glass! minimalism! Copland? hip-hop! Romantic sweep and color! jazz! Ravel! Boulanger? movie music! … Bon Iver? These genres aren’t supposed to mix, but the mix not only worked; it felt inevitable. The themes came and went, bubbled to the surface then melted back into it, sometimes yearning, sometimes insistent, always full of character and rhythmic drive. Like a good lover, they were both attractive and interesting: attractive enough to catch your attention at first glance, interesting enough to spend time getting to know. The pace was unnervingly masterful – almost frighteningly so for a composer who has never attempted a work of this scale before. The narrative struck me as being one of journey, reflection, then finally acceptance, maybe even celebration. Change. Evolution. Growth. Happily, Greenstein was smart enough never to detail what exact events had inspired him, so instead of feeling as if we were merely listening to his experiences, we felt as if he were giving voice to ours. There’s a power in ambiguity.” - Emily E. Hogstad, Song of the Lark

Posted in The Listening Room, composers, microcommission, new music | 4 Comments

Hotter Than Hot

If you’re attending any of this week’s concerts, you may be surprised to read in the program notes that the second movement of James Stephenson’s new violin concerto was inspired by none other than legendary jazzman Louis Armstrong. Stephenson’s a former professional trumpeter himself, and in my experience, trumpet players tend to be more dialed into non-classical genres than many other sections of the orchestra, so it’s not a big shock that Jim took inspiration from the great Satchmo.

But what is interesting is that the specific music that inspired Jim comes in the middle of a not-terribly-well-known tune called Hotter Than Hot, and that it begins when Armstrong puts down the trumpet, and starts scatting…


(the scat solo begins at 1:20)

Jim’s version of the Armstrong solo isn’t a direct quote, I don’t believe, and it’s considerably slower and more melancholy than the original, but there’s a real jazz age feel to the slow movement of the concerto, helped along by Jim’s use of the piano and pizzicatto strings to lay down exactly the sort of rhythmic bed that a classic jazz combo plays underneath a solo. I’m not one who generally believes that knowing exactly where a composer got a musical idea heightens the listening experience, but in this case, listening to Hotter Than Hot a few times made the experience of playing the concerto somehow more intimate for me.

You have two more chances to hear the Stephenson concerto live at Orchestra Hall (along with Osmo’s deservedly lauded interpretation of Beethoven’s Pastoral Symphony,) but if you can’t make it in person, tonight’s performance (at 8pm Central Time) will, as per usual on Fridays, be carried live on Classical Minnesota Public Radio – KSJN 99.5 in the Cities, all across the Upper Midwest on these stations, and streaming live at ClassicalMPR.org.

Posted in composers, new music | Comments Off

Above and Beyond.

The orchestra’s hard at work this week on a program that will prominently feature two musicians new to Orchestra Hall: violinist Jennifer Frautschi and composer James Stephenson. Having now completed rehearsals for the world premiere of Stephenson’s new violin concerto (which was commissioned by the Minnesota Commissioning Club,) I’m fairly confident that our audiences over the next four days are going to be bowled over both by Jim’s utterly charming music, and Jennifer’s stunning musical and technical abilities.

That having been said, I want to talk about someone else who will be on stage during the performance, someone you might not always notice during your average Minnesota Orchestra concert. I want to talk about her because she’s doing something this week that musicians like her are almost never called upon to do, and for which she will cheerfully accept a bare minimum of recognition.

Greg & Julie Williams (and their new little friend) on vacation in Colorado

Julie Gramolini and I have been pals since my freshman year of college. (Yes, she’s technically Julie Williams these days, but I trust Greg will allow me the privilege of old friends to take my time with the changeover.) She was always a great oboist, but in a school weighed down with great oboists, it was Julie’s easy smile, sharp sense of humor, and unfailing kindness that made her stand out. So I couldn’t have been more thrilled to walk into work one morning several seasons back and see a notice from our personnel manager that Julie had won the audition for our open second oboe position.

Now, the word “second” in an orchestral woodwind context can be a bit of a misleading term. Being a denizen of a section in which we use words properly, I’m not even certain that I fully understand the various wind and brass hierarchies. But basically, it works like this in nearly every major orchestra in the US: each of the four woodwind sections has a Principal, who plays the lead part. There is then an “Assistant Principal,” but that musician generally doesn’t play the second part for his/her instrument, despite being the second ranking player. The assistant principal is largely tasked with playing the lead part when the principal isn’t playing at all. (Why can’t the Principal play all the time, you ask? The string principals seem to play almost everything. The answer is that lips are a lot more fragile than arms from a musculature standpoint, and unless we wanted our principal winds to require permanent replacement every five years or so, they simply can’t play every lead part every night.)

So with the lead part being played by one of the two “titled” players, you then need a player to play the “second” part for that instrument group. That’s where Julie comes in. No matter who’s playing lead oboe, Julie’s alongside playing the second oboe part. It’s a hugely taxing and sometimes thankless job, and perhaps because of that, it does seem to attract highly diligent musicians who, like Julie, make a point of being upbeat and pleasant to everyone around them. Your moody, hyper-competitive, self-destructive types wouldn’t last long in the second chair, nor would anyone who finds it difficult to put in hours of practice while knowing they won’t be in the spotlight much.

What the second oboe is pretty much never asked to do is play a lead part, but this week, with our assistant principal oboe dealing with a nasty lingering hand injury, Julie’s been asked to step into the breach and play half of this week’s concerts (and quite possibly many more weeks as well) from the principal chair. A lot of career second players would have said, No. Not in my job description. Being Julie, she took a deep breath and said: Sure. Whatever I can do to help the ball club.

I know it probably seems like I’m making a bigger deal of this than it is – after all, Julie’s a professional, she obviously had to study a lot of principal rep back in school, blah blah blah – but I promise I’m not. This isn’t like the understudy having to suddenly go on and replace the lead actor, which the understudy’s been dying to do anyway. It’s more like the best soprano in the choir being suddenly asked to stand in for Dawn Upshaw – just a completely different job. Even if few in the audience notice that there’s a different musician playing principal oboe this week, it’s a huge deal for Julie, and everyone in the orchestra knows it.

This being a friendly orchestra, that’s why Julie’s been getting a lot of extra smiles and subtle foot-shuffling (it’s how musicians applaud each other) in rehearsal this week. And it’s why Osmo, after barking out a few directions to the woodwinds this morning, stopped for a moment to single her out and say in front of the entire ensemble “what a great job you are doing.” Knowing Julie, she probably didn’t need the stroke, but it was well deserved.

So, anyway, there’s this awesome violin concerto to be premiered tonight, and if you’re coming to one of the concerts this week, you’ll doubtless be lavishing a lot of applause and goodwill on Jennifer and Jim, and rightfully so. But if you happen to glance over at the oboe section during the curtain calls, you might aim a few bravos in Julie’s direction, as well. I can guarantee she will have earned them.

Posted in inside the orchestra, unsung heroes | 1 Comment

Aftermath

I’ll get back to blogging about non-Judd-related subjects next week, as the orchestra returns from spring break and gets to work on yet another world premiere, but before we leave Acadia behind for the season, we’ll be inviting Judd back into our virtual Minnesota Orchestra world one more time.

As you may have noticed over on the sidebar, we’ll be devoting the week of April 16th to a sort of post-game wrap for the whole MicroCommission Project. I’ll be asking Judd to write about his experience with us, from the shock of first being approached to write a kind of piece that he doesn’t often write, to the rushed and hectic rehearsal process, to the feeling of being cheered by thousands of Minnesotans at the premiere. And since you, our hundreds of MicroCommissioners and thousands of readers/listeners, have been a vital part of this project from the outset, we want to include your thoughts and questions in the conversation as well.

To that end: if you’re comfortable leaving a question for Judd or a statement about your reaction to Acadia in our comments section, this post is the place to do that. If, for whatever reason, you’d rather drop your question or comment to me privately, I’m at sbergman[at]mnorch.org and I’ll be sure to acknowledge receipt. I may also get in touch with some of you who have commented on earlier posts and ask permission to use your thoughts in our broader conversation. Hopefully, we’ll all have a good time, Judd will gain an even greater appreciation for the intelligence and sophistication of Minnesota music fans than he already possesses, and I’ll get to make a few more Brooklyn references, which is apparently something I enjoy doing.

Oh, what the heck – here’s one now, just to give this post the tiniest bit of New York flavor. It’s got nothing whatsoever to do with music, but everything to do with hipsters, and hipsters, of course, represent the brightest, shiniest line connecting Minneapolis with Judd’s home borough. Brian Williams, take it away…

Posted in all music is local, audience feedback, composers, microcommission | 3 Comments

Acadia: Transcendent, Triumphant, and Free!

It’s Tuesday morning, and I’m still decompressing from all the hoopla that surrounded Judd’s Acadia premiere last weekend. (The orchestra’s annual spring break week has never been better timed!) It was a wonderfully fulfilling, ultimately thrilling week of rehearsing and performing, and I’ll never forget the experience, but wow, was it ever draining, too! (This was due in no small part to the fact that Judd and his friends and family take their post-concert celebrations seriously, and I just couldn’t resist getting swept up in all that.)

The best thing about the week, of course, turned out to be the piece itself. World premieres are always risky, since you really don’t know what you’re going to get until the performance. I honestly would have been happy with a pretty good half-hour symphony that didn’t make any of our MicroCommission donors want their money back.

Instead, as anyone who was at either performance of Acadia now knows, Judd hit this thing out of the park. The audiences both nights were on their feet seconds after the applause began, and the ovation Judd received when he reached the stage for his bow on Friday was louder than anything I’ve heard at Orchestra Hall in a long, long time. The music was…

…well, I’ll let the professionals describe it.

“Acadia shows off Greenstein’s triumphant, transcendent vision… Greenstein has a remarkable command of the disparate voices within the ensemble, celebrating their individuality rather than bending them to the will of his vision… [I]f he keeps creating things as good as Acadia, we can only hope that commissions micro and macro keep pouring in.” -Rob Hubbard, St Paul Pioneer Press

“[A] significant addition to the orchestral repertoire… At times, the work sounded like a lush, epic film score, sometimes complicated by strong dissonances. But sections composed using modal scales created the feeling of innocent folk music… [Greenstein] always seemed completely in control of the effects he was creating. The world premiere performance will be available later this week as a free download… It is well worth hearing, especially given the orchestra’s fiery, committed performance.” – William Randall Beard, Minneapolis Star Tribune

Speaking of which, it’s download day, you guys! Check over in the right hand column of this page for the link to get your absolutely free download of Saturday night’s performance of Acadia, with no usage restrictions whatsoever. Burn it, torrent it, share it, talk it up on Twitter and Facebook, play it for your friends – especially if your friends are conductors or orchestra administrators! – and enjoy. (Late update: I’m hearing that the download is taking forever for some, which is probably because we’ve been promoting the heck out of it on Twitter and Facebook this morning, and we’re not exactly iTunes over here in terms of server capacity. You may have better luck if you wait a few hours…)

Oh, and hey? Let’s do this all again sometime. Exhaustion or no, the MicroCommission Project was the biggest and most satisfying thing I’ve ever been a part of, and I know how elated Judd was by the outcome. How do I know? Twitter, naturally.

We should really try to make another composer happy like that someday soon, doncha think?

Posted in composers, free stuff, microcommission, new music | 9 Comments